Rating Withheld

Sound issues and what writer/director Boots Riley later described as “a foot of film missing on either side of the screen,” the SIFF Opening Night screening of his sophomore feature, I Love Boosters, did not have the smoothest of screenings. Barely able to hear dialogue for the first 40-45 minutes, and with an apparent incorrect aspect ratio, it was hard to get a sense of just where this go-for-broke, fearless, freaky film was truly saying. 

I was able to discern that Riley’s latest film seems to be a commentary on commercialism and consumption, as well as a deeper exploration of themes of workers’ rights, corporate hubris, and the struggle many have in trying to present themselves in a way that matters to others. Riley said, in the post-screening Q&A, that he sees his storytelling approach as an attempt to bring ironies and inconsistencies together and hope people find the truth.

Vibrant costumes fit in with the narrative and Keke Palmer leads a talented ensemble, which includes Taylour Paige and Naomi Ackie. A storyline involving Japanese factory workers brings Poppy Liu into the fold. Elements of science-fiction are present here, and Demi Moore vamps it up hard as fashion icon Christie Smith, whose brand is the focus of the proverbial “boosters” - professional shoplifters who target a specific brand or product line and re-sell items to turn a profit.

Opening in theaters on May 22, I Love Boosters did leap off the screen visually, and has a look and vibe that I can only describe as increasingly insane. Satire gives way to slapstick comedy before stepping aside for elements of science-fiction and suspense. However, until a decent sound mix is available, I withhold a final take on Riley’s follow-up to his divisive 2018 debut, Sorry to Bother You.

I Love Boosters was screened as the Opening Night film at the 52nd Seattle International Film Festival.